PROJECT OVERVIEW

Client:

Mad Burger Co.

Meta-task:

Design Mobile Platform

Scope:

Three Month Contract

Problem Statement

There is a gap in connection between Mad Burger and it’s customers.

As a ghost kitchen, or a delivery based restaurant, there is no basis for building a relationship with a customer in the traditional sense.

So I was tasked with designing a virtual storefront to help Mad Burger grow and maintain a relationship with its users.

Design Process Image

Project Goals

Build a platform where users can grow a rapport with Mad Burger.

Mitigate pain points experienced caused by third party organizations.

Craft a simplistic experience to streamline ordering process.

WHO ARE WE BUIDLING FOR?

Surveying the user

Core customer needs

Gaining insights through surveys
  • Better understanding of the concept:

    What is a ghost kitchen? Relaying the concept to the user is the first hurdle. Creating a familiar experience will help with the learnability of the product.
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  • Convenience is key:

    The true service that Mad Burger provides is convenience, and that is what the customer expects above all else.
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  • Ability to build a rapport:
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    Users want to build a relationship with a restaurant. How can we mimic the experience of being a regular to a virtual format?
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DEFINING AN MVP

What is most important to the user?

Convenience:
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Providing a convenient service is at the heart of this concept. For the user this is the essence of the benefit of a delivery only restaurant.

Familiarity:

Crafting flows and functionality that is familiar to users will increase learnability. Taking industry standards and innovating on the flows to help differentiate from the larger competition.

Simplicity:

To differentiate from the competition we need to simplify and streamline the experience to draw these user to our platform.

WIREFRAMES

ITERATIONS

PROTOTYPE

Atomic consistency

What I learned?

I came out of this project with a greater understanding of the relationship between the user and a business. Interaction between the two needs to be conversational. The business needs to communicate its product in a way that a user can understand. This is where I come in, to help the customer be heard and to amplify the voice of the business.

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